It’s not enough just to say that we are in business.
We have to portray business every day. We have to look the part and speak the
part. We need the details to all be together to run a successful business. We
have to work!
Often times people base purchases or business decisions
on the way someone looks. If someone looks like they own a business or are part
of a business, that person is more susceptible to gaining someone’s business as
opposed to someone that doesn’t look the part. The way we dress is very
important to the success of our business. We need to look like we have a
mission to accomplish.
We need to be prepared to talk about our business at
all times. There are going to be times that we are put on the spot to talk
about our business and we need to be ready with any details potential customers
need to know. Speak directly and fluently, confident in what is being said. Be
excited and people will be excited as well. Make people feel what we feel about
our business.
Be approachable. A kind face is the easiest thing we
can do as a step to grow our business. Most people are drawn to kindness. Make
people feel comfortable. Make people feel like we need them, which we actually
do. The more comfortable the person feels the more likely they are to become a
customer and in turn help promote our business. Combine our knowledge of our
business with kindness and we will have better chances of gaining more
customers.
Have adequate marketing materials at all times.
Anytime that we get to market our business we need to do so. We can do this by
having business cards on hand, any flyers that promote our business, business brochures,
and some people have car stickers. Because let’s face it, there is someone
always watching us. So in order to be more productive, we need to market our business
at all times.
When starting a business it may not always be the
first thing on our minds. However, we need to train ourselves to be more business
minded. Our businesses will not grow without our efforts. Being in business is
not easy. We have to work hard for our success and to stay successful. So every
day we need to train ourselves to be more business-like.We need to believe on ourselves like we believe in our business. Our business is not stand alone. We are our business. So when people see us they see our business. Our job is to make sure that what people see is that what we want them to remember about our business. What people remember is what will determine whether they will be customers or not.
We should be inviting, kind, knowledgeable, and
presentable. Remember, potential customers are always looking. Let’s make our
business stand out.
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